CISCO-700-150-Introduction to Cisco Sales

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Last Updated: July 2024

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CISCO-700-150-Introduction to Cisco Sales Topics Cover:

Overview of Cisco networking solutions (routing, switching, wireless)
Cisco’s software-defined networking (SDN) solutions
Benefits of Cisco’s networking technologies
Introduction to Cisco security products and services (firewalls, VPNs, cybersecurity solutions)
Understanding Cisco’s security architecture and integrated threat defense
Overview of Cisco’s collaboration tools (Unified Communications, Webex, TelePresence)
Benefits of Cisco collaboration solutions for business productivity
Introduction to Cisco data center technologies (UCS, HyperFlex, Nexus switches)
Understanding data center automation and orchestration with Cisco solutions
Overview of Cisco’s cloud solutions (Cisco CloudCenter, Cisco Intersight)
Benefits of hybrid cloud and multi-cloud environments with Cisco technologies
Techniques for understanding customer needs and business challenges
Importance of aligning solutions with customer’s business goals
Business Outcomes and Value Proposition
Communicating the business outcomes of Cisco solutions
Crafting value propositions that resonate with customers
Best practices for engaging with customers
Building long-term customer relationships
Overview of the competitive landscape in networking, security, collaboration, data center, and cloud
Differentiating Cisco solutions from competitors
Strategies for positioning Cisco solutions to address specific customer needs
Creating and delivering effective sales presentations
Understanding and leveraging use cases and case studies to demonstrate Cisco solutions
Core concepts of Cisco routing and switching products
Cisco security product portfolio (Cisco ASA, Cisco Firepower, Cisco Umbrella, etc.)
Cisco collaboration products (Cisco Webex, Cisco Unified Communications Manager)
Cisco data center products (Cisco UCS, Nexus switches, HyperFlex)
Cisco cloud solutions and mobility services
Understanding of networking basics (OSI model, TCP/IP, LAN/WAN)
Basic concepts of network security (encryption, firewalls, VPNs)
Basic concepts of unified communications and collaboration tools
Understanding data center components and architectures
Techniques for clear and persuasive communication
Handling objections and closing sales
Using consultative selling approaches to identify and solve customer problems
Managing and nurturing customer relationships
Prioritizing tasks and managing time effectively
Assessing and analyzing customer’s current environment and infrastructure
Developing tailored solutions to meet customer needs
Basic troubleshooting skills to identify and resolve issues
Recommended study materials (Cisco official guides, online courses, practice exams)
Cisco ISR (Integrated Services Routers)
Cisco ASR (Aggregation Services Routers)
Cisco Catalyst switches
Cisco Nexus switches
Cisco ASA (Adaptive Security Appliance)
Cisco Firepower NGFW (Next-Generation Firewall)
Cisco AMP (Advanced Malware Protection)
Cisco Unified Communications Manager (CUCM)
Unified Computing System (UCS)
Conducting Needs Assessments
Understanding Industry-Specific Challenges
Customer Pain Points and Objectives
Industry-Specific Use Cases (Healthcare, Finance, Education)
Customer Testimonials and Success Stories
Demonstrating Tangible Results
Firewalls, Intrusion Prevention Systems, VPNs
Cloud Management, Cloud Security, Cloud Connectivity
Virtualization, Storage Networking, Automation
Mobile Device Management (MDM), Wireless Networking

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